Business Development & Demand Generation (Philippines, Remote)
Who We Are
GrowthAssistant connects top marketing and operations talent with fast-growing companies that depend on great execution to scale. Founded in 2021 and named by Forbes as one of the best startups to work at, we’re a permanently remote team that runs on integrity, proactive candor, and a bias toward action — and we prioritize the human experience in everything we do. We hire for skill and for heart, and we invest in our people for the long haul.The Opportunity
We’re hiring a Business Development & Demand Generation Specialist to join a fast-growing AI-native B2B SaaS platform expanding its enterprise sales pipeline with franchise and private equity-backed brands — supporting a targeted, account-based outbound motion that prioritizes quality engagement over high-volume spray-and-pray.You’ll build and maintain target account lists, identify the right decision makers, enrich data, craft personalized outbound sequences across email and LinkedIn, and set qualified meetings for the leadership team; this role calls for a creative, resourceful BDR-style operator who hunts for signals and hooks rather than executing a script, and who is genuinely excited to help build a scalable outbound engine from the ground up.
What Your Day-to-Day Will Look Like
- Target Account & Contact Research: Build and maintain target account lists across franchise, home services, and private equity-backed brands — identifying relevant contacts including marketing, operations, growth, franchise development, and executive stakeholders, then enriching account and contact data in Apollo, HubSpot, LinkedIn, and similar tools.
- Outbound Sequence Management: Create and manage outbound sequences across email and LinkedIn — researching target accounts to surface timely hooks, events, hiring signals, news, and expansion opportunities that make outreach relevant and specific to each account.
- ABM Outreach Support: Support account-based outreach customized by account, persona, and opportunity — helping test new messaging, subject lines, sequences, and targeting approaches to continuously improve engagement and meeting volume.
- Meeting Setting & Follow-Up: Set qualified demos and introductory meetings for the leadership team; follow up consistently after conferences, webinars, events, case study sends, and warm introductions to move conversations forward.
- Pipeline Tracking & Reporting: Track outreach activity, responses, meeting outcomes, and pipeline contribution in HubSpot — keeping account data clean and providing visibility into outbound performance.
- AI-Assisted Prospecting: Leverage AI tools including Claude, ChatGPT, Clay, and similar platforms to improve research quality, personalization, sequence creation, and outbound volume without sacrificing the thoughtfulness the ABM motion requires.
- Business Development Experience: 2–3+ years in business development, outbound sales, lead generation, demand generation, or sales development — with a track record of building target account lists and booking qualified meetings.
- Outbound & Research Skills: Experience with outbound email and LinkedIn outreach paired with strong research instincts — able to find relevant, account-specific hooks that make engagement timely and credible rather than generic.
- Tool Proficiency: Comfortable working in HubSpot and Apollo or similar CRM and sales engagement platforms; proficient using AI tools to increase outbound quality and efficiency.
- Writing & Communication: Strong written English with the ability to draft clear, polished, and personalized outbound messaging that opens doors rather than burning them.
- Ownership & Proactivity: High ownership mindset, strong work ethic, and proactive follow-through — comfortable with ambiguity, self-directed, and available to work US business hours.
- You have experience with ABM, enterprise sales, franchise brands, home services, or B2B SaaS.
- You have experience booking demos with mid-market or enterprise accounts.
- You have experience supporting conference or event follow-up motions.
- You have familiarity with Clay, Instantly, Smartlead, ZoomInfo, or similar prospecting tools.
- You have cold calling experience, especially into business or marketing contacts.
- You have experience working directly with founders, GTM leaders, or small startup teams.