Business Development, Marketing Specialist – Healthcare
Job Description:
- Conduct outbound calls and email outreach to optical centers, optometry practices, audiology centers, and other prospective partners
- Research and identify partnership opportunities in Arizona and across the U.S.
- Connect with business owners and decision-makers, introduce partnership opportunities, and generate interest
- Qualify prospects and schedule partnership meetings
- Maintain outbound activity and follow up with prospects
- Track leads, outreach activities, follow-ups, and appointments
- Develop an organized and repeatable outreach process
- Recommend CRM, lead-generation, or outreach tools
- Identify opportunities and strategies for business growth
- Manage and support the company’s Facebook and social media presence
- Create and schedule basic social media content, including Reels and short-form content
- Assist with Shopify website updates and improvements
- Support marketing, branding, and digital presence initiatives
- Assist with medical billing and insurance verification
- Use Availity for billing and insurance-related processes
- Support billing related to hearing aid fitting procedures
- Maintain accurate billing and administrative records
- Provide healthcare administrative support as needed
- Provide executive and administrative support, including calendar and spreadsheet management, data entry, research, record organization, task follow-ups, process improvements, marketing support, and ad hoc projects
Requirements:
- At least 2 years of experience in outbound sales, business development, lead generation, and/or appointment setting
- Proven experience with cold calling and email outreach
- Confident communication with business owners and key decision-makers
- Experience with Facebook/social media management and basic content creation
- Proficiency with Google Workspace, particularly Sheets, Docs, and Calendar
- Excellent written and verbal English communication skills
- Strong follow-up, organizational, and time-management skills
- Self-motivated, reliable, and able to work independently with minimal supervision
- Resourceful and comfortable recommending better tools or processes
- Adaptable and able to manage multiple priorities
- Strong sense of ownership with a proactive, get-it-done mindset
- Must speak and write English clearly and professionally
- Must have relevant work experience
- Must provide an NBI Clearance and/or Local Police Clearance before onboarding
- Must attend video meetings with camera on when required
- Reliable laptop or desktop computer
- Stable high-speed internet connection of at least 25 Mbps
- Noise-canceling headset
- Working webcam
- Quiet and professional work environment
- Experience with Availity, medical billing, or insurance verification is a nice-to-have
- Healthcare administrative experience, particularly in optometry, audiology, or hearing care, is a nice-to-have
- Experience with HubSpot, Copper, Grasshopper, or other CRM/VoIP platforms is a nice-to-have
- Experience with Shopify, Reels, short-form content, website management, or digital branding is a nice-to-have
Benefits:
- Dedicated HR & Contractor Support Team
- Premium VPN Access (Optional)
- HIPAA & Cybersecurity Training + Certification (Provided)
- Top 1% VA Performance Training
- Client-Approved U.S. Holidays
- Client-Approved Paid or Unpaid Time Off
- Access to Tools & Resources
- Optional Performance-Based Incentives
- Optional contractor perks and client-approved allowances