Business Development, Marketing Specialist – Healthcare

Job Description:

  • Conduct outbound calls and email outreach to optical centers, optometry practices, audiology centers, and other prospective partners
  • Research and identify partnership opportunities in Arizona and across the U.S.
  • Connect with business owners and decision-makers, introduce partnership opportunities, and generate interest
  • Qualify prospects and schedule partnership meetings
  • Maintain outbound activity and follow up with prospects
  • Track leads, outreach activities, follow-ups, and appointments
  • Develop an organized and repeatable outreach process
  • Recommend CRM, lead-generation, or outreach tools
  • Identify opportunities and strategies for business growth
  • Manage and support the company’s Facebook and social media presence
  • Create and schedule basic social media content, including Reels and short-form content
  • Assist with Shopify website updates and improvements
  • Support marketing, branding, and digital presence initiatives
  • Assist with medical billing and insurance verification
  • Use Availity for billing and insurance-related processes
  • Support billing related to hearing aid fitting procedures
  • Maintain accurate billing and administrative records
  • Provide healthcare administrative support as needed
  • Provide executive and administrative support, including calendar and spreadsheet management, data entry, research, record organization, task follow-ups, process improvements, marketing support, and ad hoc projects

Requirements:

  • At least 2 years of experience in outbound sales, business development, lead generation, and/or appointment setting
  • Proven experience with cold calling and email outreach
  • Confident communication with business owners and key decision-makers
  • Experience with Facebook/social media management and basic content creation
  • Proficiency with Google Workspace, particularly Sheets, Docs, and Calendar
  • Excellent written and verbal English communication skills
  • Strong follow-up, organizational, and time-management skills
  • Self-motivated, reliable, and able to work independently with minimal supervision
  • Resourceful and comfortable recommending better tools or processes
  • Adaptable and able to manage multiple priorities
  • Strong sense of ownership with a proactive, get-it-done mindset
  • Must speak and write English clearly and professionally
  • Must have relevant work experience
  • Must provide an NBI Clearance and/or Local Police Clearance before onboarding
  • Must attend video meetings with camera on when required
  • Reliable laptop or desktop computer
  • Stable high-speed internet connection of at least 25 Mbps
  • Noise-canceling headset
  • Working webcam
  • Quiet and professional work environment
  • Experience with Availity, medical billing, or insurance verification is a nice-to-have
  • Healthcare administrative experience, particularly in optometry, audiology, or hearing care, is a nice-to-have
  • Experience with HubSpot, Copper, Grasshopper, or other CRM/VoIP platforms is a nice-to-have
  • Experience with Shopify, Reels, short-form content, website management, or digital branding is a nice-to-have

Benefits:

  • Dedicated HR & Contractor Support Team
  • Premium VPN Access (Optional)
  • HIPAA & Cybersecurity Training + Certification (Provided)
  • Top 1% VA Performance Training
  • Client-Approved U.S. Holidays
  • Client-Approved Paid or Unpaid Time Off
  • Access to Tools & Resources
  • Optional Performance-Based Incentives
  • Optional contractor perks and client-approved allowances
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