CRM Manager (Remote-PH)

Company: US-based Sweepstakes Casino

Employment Type: Full-Time (Contractor)

Work Setup: Fully Remote

Working Schedule: Day Shift (PHT), aligned with US business needs

 

Role Overview
We are seeking an experienced CRM Manager to own and scale our customer lifecycle strategy for a fast-growing US sweepstakes casino. This role is responsible for driving player engagement, retention, reactivation, and lifetime value through data-driven CRM initiatives while ensuring full compliance with US sweepstakes regulations.

 

The role will work cross-functionally with Marketing, Product, BI, and Compliance teams to deliver personalized, timely, and responsible player communications across multiple channels.

 

Key Responsibilities

CRM Strategy & Lifecycle Management

  • Own the end-to-end CRM strategy across the player lifecycle: onboarding, engagement, retention, reactivation, and churn prevention
  • Design and optimize player journeys based on behavior, value, and engagement patterns
  • Segment players using transactional and behavioral data (e.g., activity, recency, frequency, value)


Campaign Planning & Execution

  • Plan, execute, and optimize CRM campaigns across email, push notifications, SMS, and in-app messaging
  • Manage promotional campaigns, including bonuses, free entries, tournaments, and retention mechanics aligned with sweepstakes rules
  • Ensure campaigns are timely, relevant, and personalized


Data, Analytics & Optimization

  • Track and analyze CRM KPIs such as retention, conversion, reactivation, ARPU/LTV, and churn
  • Conduct A/B testing on messaging, timing, offers, and journeys
  • Translate insights into actionable improvements and clear performance reporting


Compliance & Responsible Play

  • Ensure all CRM communications comply with US sweepstakes regulations, internal policies, and responsible play standards
  • Maintain opt-in, opt-out, and communication preference best practices


Cross-Functional Collaboration

  • Work with Product and UX teams to improve in-app experiences and messaging triggers
  • Collaborate with the BI team on dashboards, segmentation logic, and campaign attribution
  • Coordinate with Marketing and Creative teams on campaigns, creatives, and promotional calendars


Tools & CRM Platforms

  • Drive CRM strategy through hands-on ownership of Optimove, using player segmentation, value modeling, and automated lifecycle campaigns to improve retention, increase ARPU, and grow long-term player value
  • Maintain CRM workflows, automation, and campaign calendar
  • Support data hygiene and CRM best practices


Requirements:

  • 3+ years of hands-on CRM, lifecycle, or retention marketing experience within real-money online gaming, sweepstakes casinos, social casinos, or comparable high-engagement digital products
  • Strong understanding of the US player market, including customer behavior, motivations, promotional sensitivity, and lifecycle expectations
  • Native or near-native English proficiency, with the ability to craft compelling, compliant, and conversion-focused messaging
  • Proven track record of delivering measurable CRM impact, including:

          - End-to-end customer journey design and optimization

          - Promotional strategy and execution

          - Player segmentation and personalization

          - High-performing email and multi-channel CRM campaigns

  • Exceptional communication skills, able to clearly articulate strategy, present insights, and collaborate effectively with key stakeholders
  • Highly analytical mindset, with strong experience in performance tracking, reporting, and translating data into actionable insights
  • Proven hands-on expertise in Optimove, with the ability to independently build segments, configure multi-step lifecycle journeys, manage triggers, execute A/B tests, and analyze campaign performance
  • Working knowledge of HTML and experience with automated CRM platforms (e.g., Optimove, Braze, Salesforce Marketing Cloud, or similar) is a strong advantage
  • Experience designing or managing loyalty and VIP programs is a plus

 

About Us

10Ten Gaming is a fast-growing US-based sweepstakes casino building the next generation of social casino experiences.


Founded by industry veterans, we combine high-energy gameplay, cutting-edge technology, and a player-first mindset to create fun, fair, and compliant casino-style games powered by Sweeps Coins and Gold Coins. We move fast, experiment often, and give our teams real ownership to make a meaningful impact from day one.

 

If you’re excited by high-growth startups, autonomy, and shaping products used by thousands of players, 10Ten Gaming is the place to build and scale something special.

 

Come build the future of social gaming with us!

Back to blog

Other Jobs To Apply

No other job posts for this day.

Common Interview Questions And Answers

1. HOW DO YOU PLAN YOUR DAY?

This is what this question poses: When do you focus and start working seriously? What are the hours you work optimally? Are you a night owl? A morning bird? Remote teams can be made up of people working on different shifts and around the world, so you won't necessarily be stuck in the 9-5 schedule if it's not for you...

2. HOW DO YOU USE THE DIFFERENT COMMUNICATION TOOLS IN DIFFERENT SITUATIONS?

When you're working on a remote team, there's no way to chat in the hallway between meetings or catch up on the latest project during an office carpool. Therefore, virtual communication will be absolutely essential to get your work done...

3. WHAT IS "WORKING REMOTE" REALLY FOR YOU?

Many people want to work remotely because of the flexibility it allows. You can work anywhere and at any time of the day...

4. WHAT DO YOU NEED IN YOUR PHYSICAL WORKSPACE TO SUCCEED IN YOUR WORK?

With this question, companies are looking to see what equipment they may need to provide you with and to verify how aware you are of what remote working could mean for you physically and logistically...

5. HOW DO YOU PROCESS INFORMATION?

Several years ago, I was working in a team to plan a big event. My supervisor made us all work as a team before the big day. One of our activities has been to find out how each of us processes information...

6. HOW DO YOU MANAGE THE CALENDAR AND THE PROGRAM? WHICH APPLICATIONS / SYSTEM DO YOU USE?

Or you may receive even more specific questions, such as: What's on your calendar? Do you plan blocks of time to do certain types of work? Do you have an open calendar that everyone can see?...

7. HOW DO YOU ORGANIZE FILES, LINKS, AND TABS ON YOUR COMPUTER?

Just like your schedule, how you track files and other information is very important. After all, everything is digital!...

8. HOW TO PRIORITIZE WORK?

The day I watched Marie Forleo's film separating the important from the urgent, my life changed. Not all remote jobs start fast, but most of them are...

9. HOW DO YOU PREPARE FOR A MEETING AND PREPARE A MEETING? WHAT DO YOU SEE HAPPENING DURING THE MEETING?

Just as communication is essential when working remotely, so is organization. Because you won't have those opportunities in the elevator or a casual conversation in the lunchroom, you should take advantage of the little time you have in a video or phone conference...

10. HOW DO YOU USE TECHNOLOGY ON A DAILY BASIS, IN YOUR WORK AND FOR YOUR PLEASURE?

This is a great question because it shows your comfort level with technology, which is very important for a remote worker because you will be working with technology over time...