German-Speaking Influencer Outreach VA
About the role
Nordkraft is a dietary supplement brand for men aged 40+ in the German market. You will be a Philippines-based virtual assistant responsible for finding suitable German micro-influencers on Instagram, starting personalised conversations with them and managing follow-ups. You will also respond to incoming messages from German-speaking customers on Instagram and Facebook.This is not a mass-messaging role and not a traditional social media management position. You need to understand how Germans communicate and write naturally without sounding translated, generic or overly formal.
Key responsibilities
- Find German micro-influencers according to provided criteria and evaluate whether their content and audience fit the target customer
- Find available contact information and prepare personalised first messages in German
- Follow the communication flows and message guidelines provided by Nordkraft
- Manage replies and follow-ups with influencers
- Arrange the shipment of free product samples
- Keep contact details, conversation status and next steps updated in a working spreadsheet
- Respond to incoming Instagram messages from German-speaking users
- Respond to incoming private messages from German-speaking users on Facebook
- Use the product information, templates and brand guidelines provided by Nordkraft
- Escalate medical, product-specific, conflict-related or unclear questions to the team and record recurring questions and customer concerns
- German proficiency at C1 level or higher, or demonstrably near-native written and spoken German
- Natural written German without an obvious machine-translated or textbook style
- English proficiency at B2 level or higher for internal communication with the team
- Previous experience communicating regularly with customers, colleagues or business partners from Germany
- Ability to write genuinely personalised messages instead of sending the same template to everyone
- Strong attention to detail when working with contacts, statuses and follow-ups
- Ability to follow communication flows and avoid improvising unsupported product claims
- Reliability, independence and respect for agreed deadlines
- Stable internet connection and a suitable computer for remote work
- Residence in the Philippines