German-Speaking Influencer Outreach VA

About the role

Nordkraft is a dietary supplement brand for men aged 40+ in the German market. You will be a Philippines-based virtual assistant responsible for finding suitable German micro-influencers on Instagram, starting personalised conversations with them and managing follow-ups. You will also respond to incoming messages from German-speaking customers on Instagram and Facebook.

This is not a mass-messaging role and not a traditional social media management position. You need to understand how Germans communicate and write naturally without sounding translated, generic or overly formal.

Key responsibilities

  • Find German micro-influencers according to provided criteria and evaluate whether their content and audience fit the target customer
  • Find available contact information and prepare personalised first messages in German
  • Follow the communication flows and message guidelines provided by Nordkraft
  • Manage replies and follow-ups with influencers
  • Arrange the shipment of free product samples
  • Keep contact details, conversation status and next steps updated in a working spreadsheet
  • Respond to incoming Instagram messages from German-speaking users
  • Respond to incoming private messages from German-speaking users on Facebook
  • Use the product information, templates and brand guidelines provided by Nordkraft
  • Escalate medical, product-specific, conflict-related or unclear questions to the team and record recurring questions and customer concerns
About you
  • German proficiency at C1 level or higher, or demonstrably near-native written and spoken German
  • Natural written German without an obvious machine-translated or textbook style
  • English proficiency at B2 level or higher for internal communication with the team
  • Previous experience communicating regularly with customers, colleagues or business partners from Germany
  • Ability to write genuinely personalised messages instead of sending the same template to everyone
  • Strong attention to detail when working with contacts, statuses and follow-ups
  • Ability to follow communication flows and avoid improvising unsupported product claims
  • Reliability, independence and respect for agreed deadlines
  • Stable internet connection and a suitable computer for remote work
  • Residence in the Philippines
About us Nordkraft is a dietary supplement brand for men aged 40+ in the German market.
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