Job Description

We are seeking a highly organized, strategic, and relationship-driven PR Manager (for KOL and Influencer Relations) to lead our influencer engagement initiatives across beauty, lifestyle, fashion, luxury, and related industries. This role is responsible for identifying, cultivating, and managing relationships with Key Opinion Leaders (KOLs), influencers, celebrities, and content creators, while developing comprehensive influencer communications and strategic engagement plans that support client and brand objectives.

The ideal candidate possesses a strong understanding of the influencer landscape, excellent negotiation and project management skills, and the ability to translate

Key Responsibilities

KOL & Influencer Management

• Develop and maintain a robust network of influencers, content creators, celebrities, and industry KOLs
• Research, identify, and curate KOL and influencer lists based on campaign objectives, audience demographics, and brand alignment.
• Manage end-to-end influencer engagement, including outreach, negotiations, contracting, onboarding, and relationship management.
• Cultivate long-term partnerships with key influencers and talent representatives.
• Monitor influencer performance, content delivery, and campaign compliance.

Strategy & Planning

• Develop influencer communications strategies aligned with brand, marketing, and public relations objectives.
• Create comprehensive KOL engagement plans, including influencer selection rationale, campaign approach, content direction, and KPIs.
• Recommend influencer partnerships based on market trends, audience insights, and competitive analysis.
• Prepare strategic presentations, proposals, and campaign recommendations for clients and internal stakeholders.

Content Development & Communications

• Create influencer briefing materials, content guides, key messaging documents, and campaign toolkits.
• Ensure influencer content accurately reflects brand guidelines, messaging, and campaign objectives.
• Review and approve content concepts, captions, and deliverables prior to publication.
• Work closely with creative, digital, and account teams to ensure campaign consistency across channels.

Campaign Execution & Monitoring

• Manage campaign timelines, deliverables, and reporting requirements.
• Track influencer posts, stories, reels, videos, and other content outputs.
• Monitor campaign performance metrics and prepare post-campaign evaluations and reports.
• Ensure all deliverables are completed on schedule and according to agreed-upon terms.

Relationship Building & Industry Intelligence

• Stay updated on emerging influencers, social media trends, platform developments, and best practices.
• Build relationships with talent agencies, management firms, and industry partners.
• Attend industry events, launches, and networking opportunities to strengthen influencer connections.
• Maintain and update influencer databases and relationship management systems.

VIP Relations & Stakeholder Engagement

• Develop and maintain strong relationships with VIPs, high-net-worth individuals, industry leaders, brand advocates, celebrities, and key stakeholders relevant to client and brand objectives.
• Identify and curate VIP guest lists for launches, brand activations, media events, private previews, and experiential campaigns.
• Manage VIP invitations, confirmations, attendance tracking, and post-event engagement.
• Create tailored engagement strategies and communication plans for VIP audiences.
• Coordinate personalized outreach, gifting initiatives, exclusive experiences, and relationship-building activities.
• Serve as the primary point of contact for VIP guests, ensuring a seamless and elevated brand experience.
• Maintain accurate VIP databases, profiles, preferences, and engagement histories.
• Work closely with clients and account teams to identify opportunities for strategic VIP partnerships and advocacy.

Qualifications

• Bachelor's degree in Public Relations, Communications, Marketing, Advertising, Journalism, or a related field.
• Minimum of 3–5 years of experience in influencer marketing, public relations, talent management, or related fields.
• Proven experience managing influencer campaigns from strategy through execution and reporting.
• Strong negotiation and relationship management skills.
• Excellent written and verbal communication abilities.
• Experience creating influencer briefs, content guidelines, and strategic campaign presentations.
• Strong understanding of major social media platforms, including Instagram, TikTok, YouTube, Facebook, and emerging channels.
• Proficiency in Microsoft Office, Google Workspace, and social media monitoring tools.
• Ability to manage multiple projects and deadlines in a fast-paced environment.

Preferred Qualifications

• Agency experience handling multiple brands or clients.
• Experience in beauty, luxury, fashion, lifestyle, healthcare, or consumer brands.
• Existing network of influencers, celebrities, talent managers, and media contacts.
• Experience with influencer analytics and reporting platforms.

Job Type: Full-time Pay: Php28,000.00 - Php38,000.00 per month

Benefits

• Flexible schedule
• Health insurance
• Work from home

Experience:

• PR/Marketing agency: 4 years (Preferred)

Work Location: Hybrid remote in Makati