Paid Media Specialist, EMEA

Overview

Job Title: Paid Media Specialist

The Paid Media Specialist is responsible for ensuring all marketing campaigns and ecommerce initiatives are supported globally with paid media across multiple channels. This role collaborates with internal teams (brand strategy, customer marketing, creative design) and external partners (advertising agency, social media partners, media companies) to drive brand-right consumer experiences that achieve campaign KPIs. The focus is on full-funnel media strategy and execution across traditional and digital placements, media partnerships, and tactics.

What will you be doing?

  • Own seasonal media campaign planning and calendar process with ad agency and other external partners from start to finish
  • Analyze media campaign performance and recommend placements & creative optimizations focused on effectiveness and efficiencies
  • Provide weekly and seasonal campaign performance insights to the broader marketing team
  • Lead weekly media campaign management from planning to creative concepting, coordinating with internal & external design partners, and campaign trafficking & flighting with the advertising agency
  • Manage campaign asset coordination & organization to ensure all design & launch dates are met
  • Act as liaison with promotions team to communicate & maintain promotional calendars for internal & external counterparts
  • Partner with copywriters for campaign assets & social media posts, and manage translations for international markets
  • Ensure 100% accuracy of creative with overall business standards & creative direction
  • Partner with Analytics team or advertising agency for ad hoc seasonal & project hindsight for distribution to leadership
  • Conduct ongoing competitor analysis & tracking
  • Identify new capabilities & market trends and evaluate vendor proposals with key stakeholders

What will you need to bring?

  • Marketing experience with emphasis in media planning and execution, and/or complementary agency roles
  • Bachelor’s Degree in Marketing, Advertising or related field
  • Digital marketing experience in a fast-paced, multi-channel, retail environment a plus
  • Familiar with display & social media advertising products and Brand Lift Measurement Studies
  • Proven ability to work across and within a matrixed structure - creative, analytics, and CRM
  • Highly organized with strong problem-solving capabilities
  • Strong project management and inter-departmental coordination skills
  • Highly motivated with ability to thrive in a fluid and demanding environment

Our Company

Abercrombie & Fitch Co. is a global, digitally led omnichannel specialty retailer of apparel and accessories catering to kids through millennials with assortments curated for their specific lifestyle needs. The company operates a family of brands, including Abercrombie & Fitch, YPB, abercrombie kids, Hollister and Gilly Hicks, across over 750 stores and via ecommerce sites.

Benefits & Perks

  • Incentive bonus program
  • Annual companywide review process
  • Medical, dental and vision insurance
  • Life and disability insurance
  • Associate assistance program
  • Paid parental and adoption leave
  • Access to fertility and adoption benefits
  • Headspace mental health and wellness app
  • Paid time off and one paid volunteer day per year
  • Work from anywhere options for most roles
  • Merchandise discount on all brands
  • Opportunities for career advancement
  • Access to Associate Resource Groups
  • Global team environment that values individuality

Additional Information

ABERCROMBIE & FITCH CO. IS AN EQUAL OPPORTUNITY EMPLOYER

#J-18808-Ljbffr Salary: GBP 28800 - 48000 per year Experience: 3 years required
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