Important Application Requirement

Applications that do not answer all pre-screening questions will not be considered. Please do not apply with only a résumé, certificates or a list of platforms you have used. We are looking for someone with strong advertising fundamentals, hands-on account ownership and evidence of campaigns that delivered measurable commercial results.

About the Role

Modern Hippi is looking for a Performance Marketing Specialist with deep expertise in at least one of the following platforms:

• Meta Ads
• Google Ads
• Microsoft Advertising

Meta expertise is strongly preferred. You should understand the fundamentals behind campaign structure, optimisation, attribution, creative testing, audience strategy, bidding and conversion measurement—not simply know where to click inside an advertising platform.

For the right candidate, the Meta Blueprint learning framework should be foundational knowledge, not something briefly reviewed before an interview.

Certification is preferred, particularly for Meta. Where certification has not yet been completed, you must demonstrate substantial formal learning through recognised courses, structured training and strong practical experience.

What You Will Own

• Plan, build and manage paid advertising campaigns.
• Manage campaign structures, budgets, bidding and targeting.
• Optimise toward revenue, ROAS, customer acquisition cost and profitability.
• Develop structured testing plans for creative, audiences, offers and landing pages.
• Identify why campaigns are underperforming and take corrective action.
• Scale successful campaigns while protecting efficiency.
• Work closely with the creative team to develop stronger advertising concepts.
• Review tracking, attribution and conversion data.
• Maintain organised advertising accounts, naming conventions and documentation.
• Produce clear performance reports with insights, decisions and next actions.

What We Are Looking For

You should:

• Have strong expertise in Meta Ads, Google Ads or Microsoft Advertising.
• Have personally built and managed live advertising campaigns.
• Understand campaign objectives, account structure, optimisation events and attribution.
• Be able to explain platform fundamentals clearly.
• Have completed substantial platform-specific training or certification.
• Be able to show campaigns that delivered measurable commercial results.
• Understand ecommerce funnels, customer acquisition and conversion rate optimisation.
• Know how to distinguish between a creative, targeting, offer, tracking or landing-page problem.
• Be comfortable making decisions based on data.
• Take ownership of performance rather than simply reporting numbers.
• Be able to explain what worked, what failed and why.

Experience with Shopify, GA4, Google Tag Manager, Meta Pixel, Conversions API and server-side tracking is highly valuable.

What We Are Not Looking For

• Someone whose experience is limited to boosting posts.
• Candidates who rely entirely on platform recommendations.
• People who have taken one short online course and consider themselves experts.
• Media buyers who cannot explain campaign fundamentals.
• Candidates who report impressions, reach and clicks without connecting them to business outcomes.
• People who cannot separate their own contribution from the work of an agency or larger team.
• Someone who has managed campaigns but cannot explain why they were structured in a particular way.

About Modern Hippi

Modern Hippi is a Singapore-based specialty coffee brand making premium coffee easier to enjoy. We sell through ecommerce, online marketplaces, retail and B2B channels. We are building a disciplined performance marketing engine that combines strong creative storytelling with rigorous campaign management.

We are not looking to spend more money on ads. We are looking to spend intelligently, learn quickly and build campaigns that grow the business profitably.

Pre-Screening Questions

Please answer all questions in your application.

1. Platform Expertise and Formal Training

Which platform are you strongest in: Meta Ads, Google Ads or Microsoft Advertising?

Please provide

• Years of hands-on experience.
• Certifications completed.
• Relevant courses or structured training completed.
• Training provider and approximate completion date.
• The Meta Blueprint modules or topics you have studied.
• The types of accounts you have managed.
• Your average and largest monthly ad spend.

Where possible, attach certificates or evidence of course completion.

2. Advertising Fundamentals

Answer the following in your own words:

• What is the difference between campaign, ad set and ad-level optimisation in Meta Ads?
• When would you use broad targeting rather than detailed interest targeting?
• What signals would tell you that a campaign has a creative problem rather than a targeting problem?
• What is the purpose of the learning phase?
• How would you decide whether to pause, continue or scale a campaign?

We are looking for clear understanding, not copied definitions.

3. Strongest Campaign Result

Share one campaign you personally managed that produced a strong commercial result.

Include

• Business objective.
• Platform used.
• Budget and campaign duration.
• Campaign structure.
• Your personal role.
• Tests or changes you introduced.
• Revenue, ROAS, CPA or other relevant results.
• What made the campaign successful.

Please include evidence where confidentiality allows.

4. Underperforming Campaign

Describe one campaign or advertising account that was not performing well.

Explain

• What was wrong.
• How you diagnosed the issue.
• What data you reviewed.
• What changes you made.
• What happened after the changes.
• What you would do differently today.

5. Modern Hippi Launch Plan

Assume you join Modern Hippi with:

• A limited monthly media budget.
• Shopify as the ecommerce platform.
• Static ads, short videos and UGC-style content.
• A goal of acquiring new customers profitably.

Outline your first 30-day plan, including:

• Campaign structure.
• Budget allocation.
• Audiences.
• Creative testing approach.
• Measurement framework.
• Criteria for stopping, continuing or scaling a campaign.

How to Apply

Apply through SEEK and email your complete application to: hippitalents@modernhippi.co

Subject: Modern Hippi – I Know Why Ads Win

Please include

• A short introduction.
• Your answers to all five pre-screening questions.
• Your certifications and training records.
• Evidence of relevant campaign results.
• Confirmation of your full-time availability.
• Your notice period or earliest starting date.
• Your expected monthly salary.

Applications without completed pre-screening questions, evidence of substantial training and proof of campaign ownership will not be considered.