Senior Creative & Consumer Marketing Strategist – Filipino-American Market

Contract Position | Remote – Philippines | 90-Day Initial Engagement

About the Opportunity

Simula Financial is a growing U.S. financial education and debt solutions company helping consumers better understand their options for dealing with unsecured debt.

We are building a significant presence within the Filipino-American community, and we’re looking for an experienced Filipino marketing strategist to help us understand this audience at a much deeper level.

This is NOT primarily a media buying, graphic design, or social media management position.

We’re looking for the person who develops the ideas behind the advertising.

Someone who understands

Why do Filipinos respond to certain messages and ignore others?

What builds trust with Filipino-Americans?

What financial topics are uncomfortable or misunderstood?

When should we use English, Taglish, humor, emotion, family, education or straightforward messaging?

And most importantly

How do we turn those insights into advertising that generates qualified customers?

Your Mission

Help us crack the Filipino-American market in the United States.

You’ll work directly with our leadership, sales, advertising and creative teams to understand our customers and develop better marketing strategies and creative concepts.

Your responsibilities will include

• Researching Filipino-American consumer behaviour and financial attitudes
• Understanding differences between first-generation immigrants and Filipino-Americans raised in the U.S.
• Reviewing our existing Meta/Facebook advertising and identifying why certain messages work or fail
• Reviewing feedback from leads, sales calls and our sales team
• Identifying customer objections, misconceptions, motivations and trust triggers
• Developing new advertising angles, hooks and campaign concepts
• Helping determine when to use English versus Taglish
• Developing concepts for static ads, short-form video, UGC and founder-led content
• Writing or directing advertising copy and video scripts
• Working with our graphic designers and video editors to turn concepts into finished creative
• Reviewing campaign results and developing the next round of creative based on actual customer response
• Helping us build a repeatable Filipino-American marketing playbook

Who We’re Looking For We’re looking for someone with strong strategic marketing experience, ideally 5+ years.

Experience in any of the following would be particularly valuable:

• Advertising or creative agencies
• Brand strategy
• Consumer insights
• Creative strategy
• Direct-response marketing
• Copywriting
• Financial services
• Banking or fintech
• Insurance
• Remittance
• Telecom
• Consumer products marketed to Filipinos
• Marketing to OFWs or Filipinos living abroad

Experience marketing to Filipino-Americans is a major advantage, but not mandatory. You should be someone who constantly asks “Why?”

Why did this advertisement work?

Why did this customer respond?

Why didn’t they understand the message?

Why do they trust one person but not another?

And then you should be able to turn those answers into better marketing.

What We’re NOT Looking For

We’re not looking for someone whose primary experience is:

• Posting on Facebook and Instagram
• Managing social-media calendars
• Designing graphics in Canva
• Running Meta campaigns without developing the underlying creative strategy

We already have people who can execute. We need someone who can help determine what they should execute and why.

Initial Engagement

This will begin as a 90-day contractor engagement.

For the right person, there is an opportunity to develop into a long-term position and play an important role in our company’s marketing strategy.

Compensation: ₱70,000–₱100,000 per month, depending on experience.

Location: Remote – Philippines

How to Apply

Please send your CV/resume along with a short response to these three questions:

1. Tell us about one campaign where your understanding of the Filipino consumer changed the marketing strategy. What did you discover?
2. If a U.S. company was successfully generating Filipino leads but many prospects misunderstood what the company actually offered, how would you determine whether the problem was the audience, the message, or the creative?
3. Look at the Filipino-American market. What is ONE consumer insight you believe many American companies misunderstand when marketing to Filipinos in the United States?

Please don’t give us textbook marketing answers. We want to see how you think.

Pay: Php70,000.00 - Php100,000.00 per month

Work Location: Remote